Turn “kahan ho, bhai?” into live shipment data.
Norian calls your drivers in Hinglish, understands the reply, and updates your ops board — escalating on its own when no one picks up.
Indian logistics still runs on the phone.
GPS is rare, SIM tracking is patchy, and the fallback is a person dialling drivers one by one — nothing logged, no plan for when no one answers.
Verbal, unlogged, forgotten
Every reply, a row on the board
Three automated layers, one clean feed.
SIM ping as the passive primary, an AI Hinglish call as the fallback, escalation as the safety net.
SIM ping
Passive location while it’s working — no call needed.
AI voice call
When the ping goes quiet, Norian calls in Hinglish.
Speech → text
Transcribed by a Hindi-tuned engine, accents included.
AI extraction
Status, ETA, delay reason and a confidence score.
Live dashboard
Every truck’s status and ETA, in real time.
A messy sentence, read as a clean record.
8 delivery statuses
On the way, Delayed, Delivered, Not started, Delivery attempted, Shipment held, Route changed, or Unknown — picked by priority rules, not guesswork.
ETA, normalized
“Bees-pachees minute” becomes 22 min; “ek ghanta” becomes 60. Ranges and hours resolve on their own.
Confidence on every row
High, medium or low — so the ops team knows which updates to trust and which to double-check.
Four-level escalation, automatic.
When a level doesn’t respond, Norian moves to the next and logs every step. Timing and contacts are set by your IT team.
What the ops floor needs — nothing to integrate.
Hinglish AI voice
Calls in the driver’s language. No app to install.
Configurable, no code
Scripts, intervals, escalation and labels — IT owns it.
Transporter scorecard
On-time and response rates, built from every call.
Zero integration
No ERP or TMS hookup to go live. Days, not quarters.
DPDP-ready
India data residency, consent, full call audit trail.
Live ops dashboard
Exceptions surfaced before they become failures.
The Hinglish voice layer is the moat.
Works with what exists
Every driver has a phone that takes a call. No GPS box, no app, no smartphone assumed.
Data that compounds
Every call sharpens the Hinglish extraction — an edge specific to this language and domain.
A layer no one built
Heavy TMS platforms plan freight. None call the driver in Hinglish and escalate on silence.
What ops and IT ask first.
Do drivers need an app or smartphone?
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No. Norian calls the phone the driver already has — a basic handset is enough. Nothing to install or learn.
What languages does it handle?
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Hinglish — the natural Hindi-English mix drivers actually speak — tuned across regional accents, with no English or menu presses required.
How long to go live?
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Days, not quarters. No ERP or TMS integration to start — register drivers, set the escalation matrix, and Norian begins calling.
Is it compliant with Indian data rules?
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Built for it: India-based telephony, data residency in India, driver consent in onboarding, and a full audit trail of every call.
Bring visibility to the fleet you can’t see.
See a live Hinglish call become structured shipment data. Tell us about your operation and we’ll set up a walkthrough.